Following the release of her EP Human on Friday, dodie has shared the video for her new single ‘Monster’. Taken from the EP, which has reached number 3 in the midweek chart since its release on Friday, the ‘Monster’ video follows an unlucky-in-love monster entering back into the scary world of dating through a series of comically catastrophic dates. Director PJ Liguori explained, “As soon as I heard dodie’s song, Monster, it immediately put images of hulking beasts and snivelling goblins in my mind... I was keen to try to tell a story within this music video where the protagonist is actually kind of awful. Ness is riding his adrenaline high of trying to find someone new, and hasn’t stopped to properly think about why his previous relationship even ended. He just feels bitter towards the one who took his heart, and will do anything to fill the void in chest.”
The ‘Monster’ video is released today off the back of Saturday’s sold out, and potentially last ever, HMV in-store performance at its flagship Oxford Street store. The 300 fans who flocked to HMV
to meet dodie is just one signifier of her dizzying popularity, which also manifests in millions of streams, attention from the likes of BBC Radio 1’s Annie Mac and Phil Taggart, and a largely sold
out UK and European tour, which reaches its pinnacle at a sold out show at London’s legendary Roundhouse on 24 March, her largest to date.
dodie has released ‘If I’m Being Honest’, the latest track to be heard from the HumanEP, due for release on 18 January in digital, CD and vinyl formats. It follows the EP’s title track, ‘Human’ (feat. Tom Walker), released last month to a rapturous reception, with the song already exceeding 2.5m Spotify plays and 1.5m views for the video on YouTube. ‘Human’ was Phil Taggart’s Chillest Record on BBC R1, and received further support from Clara Amfo and Annie Mac.
Starting with the line “I was told this is where I would start loving mysel
f”, ‘If I’m Being Honest’ details the feeling of being gripped by insecurity and self-doubt in the hope of romance:“Sadly I just think that I was disgusting today… I’m left a stuttering ten”. The live video, directed by Sammy Paul, sees dodie perform ‘If I’m Being Honest’ in the stunning Piehouse at the Matchstick Theatre,accompanied by a string section.
The 23 year old singer songwriter from Epping is arguably the most successful DIY artist of recent times, having built herself a considerable fanbase since she began uploading music from her bedroom aged just 16. dodie has now had almost 350 million streams across YouTube, Spotify and Apple Music.
The HumanEP follows two self-released EPs, 2016’s Intertwined and last year’s You. Both EPs reached the top 40 of the UK official album charts, with Youpeaking at number six, despite receiving little promotion. dodie has just completed a sold-out tour of the US.