SHARES NEW VIDEO FOR TRACK "DOWN & OUT"
EMA has shared her new song “Down & Out,” the third from her forthcoming new album Exile In The Outer Ring, out August 25th on City Slang.
EMA (Erika M. Anderson) explains the track saying: “People equate ‘worth’ with money. If you’re not making money, you can end up feeling pretty worthless. It’s a terrible feeling. I feel we need to divorce human value from money and we need to stop treating people like they are disposable.” The clip, directed by Alicia Rose, features Portland artist Taj Bourgeois alongside EMA. “I came across Taj’s work at a small house-gallery in PDX called Surplus Space. It was mostly sculptures including a crucified banana and some leather-bound S&M carrots. I loved it immediately. He is constantly creating work on pretty much zero budget, and it’s brilliant. I thought that combination of broke-ness, innovation, desperation and hilarity would be a perfect match for ‘Down And Out,’” says EMA (aka Erika M. Anderson). “Our relationship isn’t super defined in the video but overall he’s kind of like my alter-ego. One theme that emerged was kind of male/female modes of destruction and frustration. Inward vs. outward desperation, vanity and lack thereof. Definitely our work in general shares the theme of transformation in a prosaic place. The little girl that comes in at the end is his daughter. They often make work together and how lucky for a kid to have a dad like that? To me the image of her cutting his hair at the end is kind of like the lamb taming the lion, a bit of tenderness in a cruel world.”
“I loved Erika’s idea of bringing Taj Bourgeois into the mix for this video. I thought his incredibly raw performance art could yield compelling ‘vignettes of futility’ that would juxtapose nicely with Erika's stripped down performance of the song. We had been talking for a while about recreating a set that was like her living room, which as her friend I’ve seen evolve alongside her art as a sort of physical nexus of for her writing process,” says director Alicia Rose.“Visually, I was excited to toy with the ideas of female composure and restraint vs. male fearlessness and defiant flagellation, especially at this moment in fucked up history. We made the video around the corner from Erika’s house at public access studio Open Signal and only had 10 hours to pull it all off which gave it a challenging time-based art element.”