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oday emerging London-based singer/writer/producer Esther Joy is sharing a new video for her recent single 'Samgel'. Packed with dark, sonic, electronic textures, the track
is taken from her upcoming EP 'Psychic Tears',which is due Aug 11th.
Speaking about the video, Esther said "The track 'Samgel' is based on a dark and primal character that has been a recurring presence in my life. My initial idea was for it to feel
like a hostage video where the captor and captive have some crazy invisible joust and transition into each other but in the end it turned out simply as a pure visual portrayal of
the characters and myself as narrator in-between them."
Esther Joy doesn't stay in one place for long. Born in Leeds, she grew up in Edinburgh, and has since lived in London, Sheffield, Coventry & is now again in London.
Having started making music as a teenager on a computer DJ programme, Esther sees music as a way of expressing the things that caused her much distress in her formative years. ‘Most of my
teenage years and early 20s were super dysfunctional and I did a great job of royally fucking up" she explains "The thing that pieced me back together was rediscovering making
music. I realised that you could build worlds of sound and textures in a computer without ever having to leave your bedroom (which is kind of mind blowing). From then on I taught myself how to
produce and began writing electronic music.”
Written, recorded and produced by Esther Joy, new EP Psychic Tears, combines dynamic electronics, hard & heavy synth lines and bewitching lyrics, but somehow retains a certain feeling
of weightlessness and ethereal emotion, showcasing a fresh sound that has clicked into place for this London-based artist.
She concludes "I couldn’t express myself musically in the way I wanted to for such a long time, and I just wanted someone to swoop in and make it all easy. Never finding those people was the
best thing that could have happened because it forced me to get better on my own and now I am now I am just starting to feel like I am sounding like me." And as Psychic
Tears marks the sound of personal self-discovery for Esther Joy, for the London music scene, it also marks a rising star positioning herself firmly on the horizon.