TRANSFORMER ADDS FOUR MORE ACTS TO KILLER LINE UP

Suuns, Sex Swing, Little Annie (Crass) and JC Flowers added to line up that includes Swans, The Fall, Royal Trux, This Is Not This Heat, Loop and Mueran Humanos at Victoria Warehouse, Manchester..


Bank Holiday Sunday 28th May 2017
Transformer, a new series of live music events brought to you by the Victoria Warehouse in Manchester, has announced the addition of four hugely talented acts to an already impressive line up, for its debut event on Bank Holiday Sunday, 28th May. Suuns, Sex Swing, Little Annie (Crass) and JC Flowers join a line up that already includes Swans, This Is Not This Heat - both who play their first Manchester show in 30 years; The Fall, Royal Trux, Loop, and Mueran Humanos. Transformer pays homage to Lou Reed whose visionary approach to rock, both in the Velvet Underground and on albums like Metal Machine Music, is reflected in the event line up. Across two rooms of music, Transformer will bring an indoor festival vibe to the expansive Victoria Warehouse, and will include a record fair, food stalls, a cinema, and more. With DJs to be announced, Transformer seems certain to make an immediate impact. Tickets for just £22 + bf are on sale via the link below


Transformer is curated by the in-house team at the iconic, Victoria Warehouse, previously host to events for the likes of BBC6 Music, Live Nation and SJM Concerts. The lineup showcases the best avant-garde and post-rock, in an indoor festival environment designed by Victoria Warehouse to engage with the unique culture of this music scene. Transformer boasts a full programme of activity, but of course, the music is central to everything.
Canadian 4-piece, Suuns, are heading for Manchester and will surely excite the Transformer masses. Since forming in 2007, Suuns have directed rock music down a new and unventured path, creating a sound with stark juxtapositions; rock coloured by electronics. The release of their third studio album last year, ‘Hold / Still’ saw Suuns embark on a relentless tour schedule honing their live skills yet further. Transformer is in for something very special when Suuns hit the stage.



Event info:
Venue: Victoria Warehouse, Trafford Wharf Road, Manchester M17 1AB
Date: Bank Holiday Sunday 28 May 2017
Doors: 3pm – 1am
Age: 18+

NEW LIVE MUSIC EVENT, TRANSFORMER, LAUNCHES AT THE VICTORIA WAREHOUSE, MANCHESTER

Featuring Swans, The Fall, Royal Trux, This Is Not This Heat, Loop, Mueran Humanos + more to be announced.   Bank Holiday Sunday 28th May 2017


Transformer is a new series of live music events brought to you by the Victoria Warehouse inManchester. Its name, chosen in commemoration of Lou Reed whose visionary approach to rock both in the Velvet Underground and on albums like Metal Machine Music, is reflected in the line-up of the inaugural event on Bank Holiday Sunday 28 May 2017. So far the lineup includes Swans, This Is Not This Heat - both who play their first Manchester show in 30 years; The Fall, Royal Trux, Loop, and Mueran Humanos. Across two rooms of music, a record fair, food stalls, a cinema, and with more live talent and DJs to be announced, Transformer will bring an indoor festival vibe to the expansive Victoria Warehouse, documenting rock music’s most innovative sounds from the past 50 years. Earlybird tickets for £20 + bf are now on sale via the ticket link below
 
Curated by the in-house team at the iconic Victoria Warehouse – previous host to events for BBC 6 Music,Live Nation and SJM Concerts - the Transformer lineup reads like a response to the question - which existing bands would best headline one of Warhol’s Exploding Plastic Inevitable happenings or Wilson’s Factory Club nights, if either event still existed? James Cohen, owner at the Victoria Warehouse commented:

“We are thrilled to launch this new series at the Victoria Warehouse. We never thought we would see the likes of Swans, Royal Trux and This Is Not This Heat all share the same stage, so it is going to be very special. We wanted to offer more than just great music so we have programmed film screenings and a record fair. We aim to create an indoor festival vibe that allows guests to really explore the superb space we have here at the Victoria Warehouse”.


New York noise-rock titans, Swans, will make their first Manchester appearance in 30 years in a special headline set at Transformer on Sunday 28 May 2017. Led by original founder and multi-instrumentalist, Michael Gira, the genre pushing band will bring expansive layers of drone and no wave to the event, hot off the back of their final record The Glowing Man, released to glowing reviews in summer 2016.
 
Homegrown Manchester post-punk band The Fall, will also star, with front man Mark E Smith leading the band in a lineup that has remained stable since 2007. From citing the Velvet Underground among their musical influences and having a devoted fan in the late John Peel, to releasing an impressive 30 studio albums and playing the original Factory party for Tony Wilson, their set at Transformer is not to be missed.
 
In another long-awaited return, London-based avant-rockers, This Heat, perform in Manchester at Transformer for the first time in over 30 years. Now named This Is Not This Heat in respect for original member Gareth Williams who died in 2001, the band reunited in 2016 after 40 years of inactivity, to rapturously received shows at London’s Café Oto; a reception which will no doubt be repeated when they arrive in Manchester.


From a slightly later period than This Heat, but similarly incubating their sound before reforming in 2013, south London’s Loop also straddle the divide between avant-garde composition and song-form, making the appearance of both bands on the same bill at Transformer a well overdue, must-see event.
 
Further adding to the Transformer lineup is Royal Trux from Washington DC. Like LOOP, Royal Trux is indebted to classic garage and psych, at least instrumentally. Vocally, Jennifer Herrema’s voice is akin to Betty Davis, which acts as a counterpoint to Neil Michael Hagerty’s, which lies somewhere between Beefheart and Johnny Thunders. Like all of Transformer’s guests, this is a rare chance to see them live, as the pair have scarcely been in the same room together since 2001.
 
The line-up released so far for Transformer, is completed by the more recently formed and Berlin-based, Argentinian duo Mueran Humanos. Their music evokes art happenings-slash-gigs in loft spaces in Abraham Beame’s New York, or East London squat parties during Thatcher’s Britain: October Love Songs for Psychick Youth. With elements of psychedelia, garage rock, and minimal synth, their set is assured to bring grit and energy to the Victoria Warehouse.
 

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Earlybird tickets for Transformer are now on sale for the price of £20 + bf from THE TICKET LINK. With prices increasing over the coming months, buy now for the best price.
 
Further lineup announcements are yet to made, as well as more info released about the event’s cinema programme and record fair. Keep an eye on the Facebook page for all the latest news and updateshttps://www.facebook.com/transformerevents
 
Event Details
 
Transformer Events presents:
Swans
The Fall
Royal Trux
This Is Not This Heat
Loop
Mueran Humanos
+ more to be announced.
 
Event info:
Venue: Victoria Warehouse, Trafford Wharf Road, Manchester M17 1AB
Date: Bank Holiday Sunday 28 May 2017
Doors: 3pm – 1am
Age: 18+
 
Tickets:
Earlybird Tier 1 - £20 + bf / Tier 2 - £22.50 + bf/ Tier 3 - £25 + bf / Final Tier £27.50 + bf

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