Watch the new video for ‘The Kindest Thing’ here
Keeva today releases the new video for ‘The Kindest Thing’, the lead single from her debut EP ‘Four Sad Songs and a Ballad’ (out now), which was produced in Ireland by Tommy McLaughlin (Villagers, SOAK). The full EP is now available here , with the video for ‘The Kindest Thing’ - directed by Jackson Ducasse (Isaac Gracie, RAYE)
The new video intersects with the period of isolation and emotional turbulence which drove Keeva to write ‘Four Sad Songs and a Ballad’. Finding herself calling time on a relationship dominated by an ex’s infidelities, Keeva packed-up her belongings and left the house they shared in Brighton, relocating back to her adopted hometown of London. There, making a fresh start, she spent her days working for a music publishing company, and her evenings serving in a bar.
Ducasse’s new clip for ‘The Kindest Thing’ is comprised of a series of slow-shifting tableaux - capturing Keeva sat alone amongst the residue of an empty home - which tap the vulnerability at the heart of the track’s open letter to that same ex. Speaking about the video, Ducasse says; “We wanted to create a surreal atmosphere that represents the mental processes we go through when we are being lied too. We loved the work of David Lynch, Alex Prager and Guy Bourdin and wanted to channel that to create something felt glamorous, weirdly superficial and dreamy.”