Watch the new video for ‘The Kindest Thing’ here

Keeva  today releases the new video for ‘The Kindest Thing’, the lead single from her debut EP ‘Four Sad Songs and a Ballad’ (out now), which was produced in Ireland by Tommy McLaughlin (Villagers, SOAK). The full EP is now available here , with the video for ‘The Kindest Thing’ - directed by Jackson Ducasse (Isaac Gracie, RAYE)

The new video intersects with the period of isolation and emotional turbulence which drove Keeva to write ‘Four Sad Songs and a Ballad’. Finding herself calling time on a relationship dominated by an ex’s infidelities, Keeva packed-up her belongings and left the house they shared in Brighton, relocating back to her adopted hometown of London. There, making a fresh start, she spent her days working for a music publishing company, and her evenings serving in a bar.

Ducasse’s new clip for ‘The Kindest Thing’ is comprised of a series of slow-shifting tableaux - capturing Keeva sat alone amongst the residue of an empty home - which tap the vulnerability at the heart of the track’s open letter to that same ex. Speaking about the video, Ducasse says; “We wanted to create a surreal atmosphere that represents the mental processes we go through when we are being lied too. We loved the work of David Lynch, Alex Prager and Guy Bourdin and wanted to channel that to create something felt glamorous, weirdly superficial and dreamy.” 

For London-based, half-Jordanian half-Irish Keeva, ’The Kindest Thing’ sprang from the rawest of betrayals, following the end of a long-term relationship dominated by infidelities. “When it ended,” says Keeva; “I realised the kindest thing he ever did for me was to leave. It’s a very reflective song and I feel pain and sadness for my past self who lived through that, as I'm sure many others can relate to. Thankfully the pain has subsided and I’m in a far better place now.” The bruised source material is tempered with a self-aware sense of humour - Keeva shrugs off the writing of ‘The Kindest Thing’ in a single voice memo whilst lying on her bathroom floor as “The single most stereotypically heartbroken thing I’ve ever said! But to write the song was necessary, cathartic, and I'm very happy with how it all came together in the studio.”

Emerging with ‘Whiskey’ in late 2017, Keeva’s sound is borne out in the truly timeless quality of ‘Four Sad Songs and a Ballad’. Inspired by several generations of poets, playwrights and musicians in her own family - Keeva’s debut EP is vulnerable, assured, warm and unashamedly honest.


Debut Single - ‘Whiskey’ - Out Now


Startling new talent Keeva today shares her first release since signing to Downtown Publishing. Entitled Whiskey, the single was recorded at Niles City Sound, the Fort Worth, Texas studio founded by Josh Block, Austin Jenkins and Chris Vivion. Collectively, they are best known as the production team behind Leon Bridges’ breakout debut album Coming Home.

Drawn to the analogue 60’s recordings of Sun Studios’ 45’s and RCA’s Studio B, which peppered half-Jordanian, half-Irish Keeva’s childhood, she appears to have found her perfect foil amongst Niles City Sound’s tape machines and approach to production. The timeless feel of Whiskeyassimilates Keeva’s early love for the soul classics of her mother’s record collection, finessed by an ongoing obsession with the song-craft of country greats Willie Nelson and Patsy Cline – discerning tastes for a teenage girl growing up between Jordan, County Laois, and London. Speaking of the role artistry has played in her ancestry, Keeva says: “On my mother's side of the family there are many playwrights, poets, musicians and artists dating back as early as the 1700's. On my father’s side, my grandmother wrote a lot of poetry throughout her life + my uncle Ali who passed away age 15 was an extremely gifted painter and musician.”

Fittingly, Whiskey features a co-write credit from Keeva’s close friend, singer Benjamin Francis Leftwich. It was an off-the-cuff tip from Leftwich which saw Keeva later signed to the ATC Management stable, also home to the likes of Warpaint, Kate Tempest, The Staves, and Nick Cave. Speaking about the sparsely immediate track, which pitches her vocals against little more than a piano, Keeva says; “Whiskey is about a break up I was going through at the time. I had just moved to London, didn't have many friends and had to come to the realisation that I had to move on, we both had to.” 

With more music due from Keeva across 2018, this new release signals the arrival of a name to watch closely. It’s hard to imagine her impressive fan club staying as select as it is for very much longer.

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