Sam Fender has shared the video for his new single, Hypersonic Missiles.
Directed by the acclaimed Vincent Haycock (Lana Del Rey, Florence + The Machine), this is the LA director’s third video for Fender following the hard-hitting Dead Boys and Play God. It was shot in LA.
Hypersonic Missiles is a song that steers close to Sam’s oeuvre for impassioned observations about the state of the world around us, commenting on apathy in the face of self-destruction. Whilst we all see the frightening daily political mismanagement being played out across the globe, most of us remain helpless and confused to our own plight, watching quietly for what comes next. It’s a message assuredly delivered with Sam’s colossal rasp, and typically wrapped in melody atop of melody. A big voice, and a huge next step for this super smart 24-year-old from North Shields.
Sam Fender explain: “This song started out when I saw the term ‘Hypersonic Missiles’ in a newspaper. It’s a newly developed Russian missile that travels at something like nine times the speed of sound, which is essentially unstoppable. America currently has no defence against such a weapon, they would be helpless in the wake of an attack, as you have roughly six minutes from the time it is launched to the time it strikes.
“In many ways, Hypersonic Missiles is an unorthodox love song. It’s main focus is on the world around the narrator, who is a complete tin foil hatter. They are convinced the world is on its last legs; they know that it is rife with injustice but feel completely helpless and lacking the necessary intelligence to change it while remaining hopelessly addicted to the fruits of consumerism.
“Amongst all the chaos is love and celebration, there is this glimmer of hope that runs through the song, a little notion that no matter what happens, these two people are gonna have a fucking good time regardless of the tyrants that run their world, and regardless of the imminent doom from these ‘Hypersonic Missiles’.
Last month, Sam made his first firm moves out in the US with a series of storming performances at SXSW in Texas, and sell-out debut shows in New York, LA, and Toronto. During the whirlwind visit, Sam made his first US television appearance, performing Hypersonic Missiles on Jimmy Kimmel Live!
Back in the UK, Sam’s been selling out each and every show he plays. With two nights at Shepherd’s Bush Empire long since sold out in May on a long since sold out tour, Sam recently put a very special hometown date at Tynemouth Castle on sale for the Summer, with 4000 tickets selling out within an hour. A hectic summer schedule of festivals (including Glastonbury, All Points East, and TRNSMT) should surround the release of a debut album. Further details of that to be announced imminently.
BRITs Critics’ Choice Winner Sam Fender is pleased to announce details of a new single. It is out now through Polydor Records.
To coincide with its launch, a new headline tour is also announced for May.
If 2018 felt like a noteworthy twelve months for North Shields musician Sam Fender, in truth, those first few chapters of his story have barely been written. With a debut album in the works for later this year, his opening bow in the US currently being rubber-stamped, and a handful of sold-out UK shows already long-since in the diary, 2019 is surely when it starts getting serious.
Following a hectic year of touring, signing a record deal, and becoming one of the hottest new names in the industry and beyond, Sam concluded 2018 being awarded his first BRIT Award, as the Critics’ Choice for the year ahead. It was a fantastic and humbling nod for an artist who spent very few days off
the road, and is determined to repay the faith with a supersonic 2019.
Kicking off this month with a new single, Play God is one of the songs that first set him out on his journey. Originally released independently to ensure any new fans he made had something to hear online when discovering Sam live, it encompasses everything that makes him such a fascinating young prospect; angular, sharp and ambitious guitar-led melodies coupled with Sam’s observational, questioning and socially engaged lyrics.
Play God was recorded in North Shields, and produced by long-standing friend and collaborator Bramwell Bronte.
Sam says of the song: “Play God is set in an alternate dystopian reality that shares similarities with our own world. I wrote it a couple of years ago where there were a lot of big changes happening in both the UK and the States, I had just entered my twenties, I was anxious about the future of the world and its leaders, and it didn't help that I'd just read George Orwell's 1984 at the time. As you can imagine I was pretty paranoid!
Following a pair of long since sold-out shows in Manchester and London next month, Sam will now play six more headline dates in May.
The dates kick off on the 2nd May at the Ritz in Manchester, and conclude at Bristol’s SWX on the 13thMay. He plays Shepherds Bush Empire on the 6th May.
Sam Fender Live:
25th February – Gorilla, Manchester SOLD OUT
28th February – Electric Brixton, London SOLD OUT
2nd May – Ritz, Manchester
3rd May – QMU, Glasgow
6th May – Shepherds Bush Empire, London
10th May – The Institute, Birmingham
12th May – Lemon Grove, Exeter
13th May – SWX, Bristol
The fast-rising young Tyneside musician recently shared the moving video for Dead Boys, a devastating new track that laments the ever-growing global issue of male suicide. It is lifted from a forthcoming debut EP.
Watch the Dead Boys video here: https://samfender.lnk.to/DeadBoysVideoPR
Sam Fender knows his way around a hook and a melody, and he combines them here with knowing words that reflect issues both pertinent and pressing. Acerbic and poised, Sam’s ever-present eye, ear and mind for social consciousness, political awareness, and delivered with his cavernous vocal should declare Sam Fender as the real deal.
Recently signed to Polydor Records, Dead Boys is Sam’s most powerful statement to date. Raw, both in its subject matter and in its delivery, this silent epidemic of male suicide grows louder by the week, and this extremely likeable, driven new voice brings the topic to the fore. Crucially, the song’s poignancy isn’t at the expense of a brilliant, belting tune. A song for the masses.
Tickets for the UK headline tour are on sale now