SUCKER PUNCH

DROPS AUGMENTED REALITY LYRIC VIDEO

HEADLINES O2 BRIXTON ACADEMY 12 NOVEMBER

Today, groundbreaking Norwegian pop star Sigrid releases the highly-anticipated new single Sucker Punch, following her critically acclaimed RAW EP and incredible festival performances at Reading & Leeds and Radio 1’s Biggest Weekend. Highlighting the breadth of Sigrid’s maturing talent and aptitude for song writing, Sucker Punch cements the 22-year-old’s rise to pop prominence. Sigrid also drops an augmented reality lyric video using new technology, which has a ‘smartphone’ aesthetic mirroring the masses of social content that populates our life every day, with the augmented reality twist.

 

“Sucker Punch is one of my favourite songs so far and I’ve been so excited for release day! Emily Warren, Martin Sjølie and I made it when we were in Ocean Sound Recordings in my hometown a while ago. The song is just a result of our usual way of working: talking, cooking, strolling, singing, dancing, experimenting...! Ugh it was so fun - just like the track itself.” Says Sigrid

 

With the colossal A-List record ‘High Five’, the certified-Gold Strangers, and zeitgeist defining Don’t Kill My Vibe –  which catapulted Sigrid into the public consciousness last year – the pop star will play her biggest headline to date on 12 November, as she takes on O2 Brixton Academy. Sigrid will also support George Ezra in March on his arena tour, as well as Maroon 5 in June.

From winning the BBC Sound of 2018, to moving Helen Mirren on the Graham Norton Show and storming the stage at her Shepherds Bush Empire headline, Sigrid’s unforgettably impassioned live performances have sparked mass appreciation and defiant, rebellious pop songs. With her Spotify following tripling since the start of the year, and streaming numbers reaching almost 400M globally, Sigrid is undoubtedly set to continue her ascent with non-conformist and progressive attitudes to femininity with ‘Sucker Punch’.

 

 

Sigrid Tour Dates & Tickets

 SHARES VIDEO FOR ‘RAW’

‘STRANGERS’ TOP 10 SINGLE & 2 MILLION GLOBAL SALES

BBC Sound Of 2018 winner and the most exceptional breakout star of the last year Sigrid, today releases ‘Raw’, the first in a collection of brand new material, set to drop every week. The last few months have been remarkable for the Norwegian pop sensation. From a blisteringly beautiful Nobel Peace Prize performance, moving Helen Mirren on the Graham Norton Show, to reaching the top 10 in the UK charts with A-list single ‘Strangers’. Sigrid now has a global reach of 185M streams and 2M sales with the mood-defining Don’t Kill My Vibe EP and brutally honest ‘Strangers’. The 21-year-old has won over fans in every territory with her incredible live performance, defiant pop songs and non-conformist attitude to femininity. Just returning from a momentous tour in Australia and storming the stage at Shepherds Bush Empire last night, Sigrid begins her UK tour, selling out every show date.

Sigrid Tour Dates & Tickets

RELEASES ‘STRANGERS’ VIDEO

BBC SOUND OF 2018 LONGLIST

 

Chosen as one of the BBC Sound of 2018 artists, Sigrid has gone from unknown to one of the most exceptional breakout stars, in less than a year. Now the Norwegian pop sensation drops the video for ‘Strangers’, directed by Ivana Bobic (Stella McCartney, Bloc Party), which captures Sigrid’s effervescent performance with the camera following her around a surrealist set, which constantly spirals and reforms. “It was a joy making it. We wanted to take this feeling of seeing things differently to what they really are. The one thing that is realistic is me dancing around in my usual way,”  

 

Sigrid’s rise has been unrivalled; from releasing her acclaimed debut Don’t Kill My Vibe EP, which has amassed over 100M global streams - to playing Hoxton Kitchen, two sold-out Scala’s and announcing a Shepherds Bush Empire headline, all in ten months. ‘Strangers’ is Sigrid’s arresting new single, produced by Martin Sjolie, the dream pairing behind ‘Don’t Kill My Vibe’, with lyrics of steel, meandering melodies and stark honesty, which embodies the natural, sincere talent Sigrid has become renowned for. At only 21-years-old, Sigrid has also given her vocals to the epic action adventure Justice League, with a powerful, haunting take on Leonard Cohen’s ‘Everybody Knows’, in cinemas now.

From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, Sigrid has been quietly creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Gracing almost every festival stage this summer, Sigrid has been dotted across the globe, from the furthest edges of Norway, to Iceland and the US, and tipped by the BBC with a stand out performance at Glastonbury. From Latitude, Wilderness, Lollapalooza and Pitchfork Paris, the constant has been masses of crowds, building with each new performance, to the point where Roskilde Festival had to upgrade the stage size as over five thousand people clicked attending on the festival app. 2018 is waiting.

Sigrid Tour Dates & Tickets

RELEASES NEW SINGLE ‘STRANGERS’

VOICES JUSTICE LEAGUE MOTION PICTURE

.In the past nine months Sigrid has gone from unknown to one of the most exceptional breakout artists of 2017. Sigrid’s rise has been unrivalled; from releasing her acclaimed debut Don’t Kill My Vibe EP, which has amassed over 100M global streams - to playing Hoxton Kitchen, two sold-out Scala’s and announcing a Shepherds Bush Empire headline all in less than a year. Now Sigrid releases the mighty ‘Strangers’, produced by Martin Sjolie, the dream pairing behind ‘Don’t Kill My Vibe’. With lyrics of steel, meandering melodies and stark honesty, ‘Strangers’ embodies the natural, sincere talent Sigrid has become renowned for. At only 21-years-old, the Norwegian pop sensation also gives her vocals to the epic action adventure Justice League, with a powerful, haunting take on Leonard Cohen’s ‘Everybody Knows’, out today.

From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, Sigrid has been quietly creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Gracing almost every festival stage this summer, Sigrid has been dotted across the globe, from the furthest edges of Norway, to Iceland and the US, with a stand out performance at Glastonbury. From Latitude, Wilderness, Lollapalooza and last weekend Pitchfork Paris, the constant has been masses of crowds, building with each new performance, to the point where Roskilde Festival had to upgrade the stage size as over five thousand people clicked attending on the festival app.

With 2M monthly Spotify listeners, a critically acclaimed debut EP, two Radio 1 B Listed singles, and being chosen as Apple’s Up Next Artist, it’s hard to believe Sigrid has only been in the public sphere since February. 2018 is waiting.

‘Strangers’ is out now on Island Records

Sigrid Tour Dates & Tickets

Sigrid

NEW SINGLE ‘PLOT TWIST’ OUT NOW

PLAYS MANCHESTER THE DEAF INSTITUTE 15 MAY

Norwegian pop sensation Sigrid has a huge summer ahead, starting in Manchester at Deaf Institute on 15 May, selling out Hoxton Kitchen in two days on 17 May, and festival appearances at The Great Escape, Latitude and Wilderness. Sigrid also announces her biggest headline to date, at London’s Scala on 13 September.

 

Last Friday, Sigrid revealed ‘Plot Twist’, the empowering follow up to remarkable debut ‘Don’t Kill My Vibe’. From the tiny town of Ålesund in Norway but with a mind, attitude and voice bigger than most 20-year-olds, Sigrid’s ‘Don’t Kill My Vibe’has been hailed as the biggest breakout song of 2017. Now Sigrid drops Plot Twist, another defiant anthem, twisting through melodic highs and expansive production. Sigrid says: Plot Twist is about finally getting over someone. I wrote it with Oceaán, consisting of twins Henry and George. They came all the way to Bergen, and we had so much fun!’

 

Displaying extraordinary song writing ability as a skilled lyricist, with hard-hitting and empowering words laced over unexpected and expansive melodies, Sigrid wrote her first song at 16-years-old and in just two weeks – when Sigrid’s older brother challenged her to write an original song and perform it at a local gig with him.

 

Now signed to Island Records and currently splitting her time between Bergen and London, Sigrid has quietly been creating a world which emboldens her followers, through the power of the song.

 

Sigrid’s debut EP Don’t Kill My Vibe is out on Island Records on 12 May.

 

Tour Dates

6 May               SPOT Festival                                       Aarhus, Denmark

15 May             Deaf Institute                                        Manchester

17 May             Hoxton Square Bar & Kitchen             London (SOLD OUT)

18 May             The Great Escape                                  Brighton

16 June             Bergenfest                                             Bergen, Norway

12 July              Slottsfjell                                               Tonsberg, Norway

14 July              Latitude Festival                                   Suffolk

4 August           Wilderness Festival                               Oxfordshire

8 August           Oya Festival                                          Oslo, Norway   

17 August         Pukkelpop                                              Hasselt, Belgium

13 September   Scala                                                       London

Sigrid

.'Don't Kill My Vibe Acoustic' video & Headline London show on 17 May

 

With over 4.7M Spotify streams in just three weeks for a debut single, Sigrid’s arrival has been extraordinary. From a tiny town in Norway but with a mind, attitude and voice bigger than most 20-year-olds, the Norwegian talent today reveals the intimate acoustic visual to Don’t Kill My Vibe. “We filmed the video in my family home in Ålesund. I wrote a lot of tunes on the piano, read books in the conservatory, and sneak peaked in my parent's bookshelf ,” says Sigrid. Don’t Kill My Vibe is the first track to be lifted from Sigrid’s debut EP, set for release next month on Island Records. Sigrid will also be playing her first London headline show on 17 May at Hoxton Square Bar & Kitchen, now sold out.

 

Watch the acoustic video for Don’t Kill My Vibe here

 

Displaying remarkable songwriting ability as a skilled lyricist, with hard-hitting and empowering words laced over unexpected and expansive melodies, Sigrid wrote her first song at 16-years-old and in just two weeks – when Sigrid’s older brother challenged her to write an original song and perform it at a local gig with him.

 

Born and raised in Ålesund, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, it was as if Sigrid was always destined to drive the ten minutes across to the neighbouring island of Giske, and make music in the famously idyllic Ocean Sound Recordings.

 

Self-releasing her first song at High School and dropping a second track that was immediately playlisted on national radio, Sigrid moved to Bergen at 18 and was catapulted into the burgeoning music scene. Now signed to Island Records and currently splitting her time between Bergen and London, Sigrid has quietly been creating a world which emboldens her followers, through the power of the song.

 

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